Since its establishment in 2007, the business has grown from a single store in New York to a chain of over 80 branches. The goal is to spread the traditional bubble tea experience to all parts of the country, with plans to expand to over 20 locations in the near future.

The business's mission is to provide customers with the best quality and service possible. This includes using FDA-approved ingredients from Taiwan, ensuring that customers receive only the highest standard of products. The business also focuses on creating a positive work environment for employees to uphold a beneficial work culture.

The business strives to be innovative with its products in response to varying customer tastes. By putting in effort to produce only the best and maintaining a positive outlook, the business aims to take its brand further and introduce more people to the unique Taiwanese bubble tea experience.

Customers can expect a variety of delicious and unique Taiwanese bubble tea drinks that have been crafted with care and dedication. The business guarantees the best quality ingredients and service, inviting customers to delight in the experience and find comfort in their tea.